retain

/rɪˈteɪn/

Reviewed on

Type

Verb

Meaning

  1. To continue to keep, hold, or possess something rather than losing or giving it up.

    • The firm managed to retain most of its clients despite the economic downturn.

    • Will this fabric retain its bright color after several washes?

  2. To absorb and hold a substance like heat, water, or moisture within itself.

    • Dense clay soil tends to retain moisture longer than sandy soil.

    • These thick brick walls do not retain heat very well during winter.

  3. To keep facts, details, or memories clearly in mind.

    • She retains complex technical information effortlessly after hearing it once.

    • How much of that dense lecture did you actually retain?

  4. To hire the professional services of someone, especially an attorney, by paying a preliminary fee.

    • The company retained a prominent defense attorney to handle the upcoming audit.

    • Have you retained legal counsel for the upcoming negotiations?

How it's used

  • retain the client

“retain him.”

The company managed to retain the client through tough times.

Collocations

  • retain control
  • retain ownership
  • retain customers
  • retain employees
  • retain heat
  • retain water
  • retain moisture
  • retain information
  • retain an attorney
  • retain a lawyer

Synonyms

Antonyms