promote
/prəˈmoʊt/
Reviewed on
Type
Verb
Meaning
To raise someone to a higher position or rank at work.
The firm decided to promote her to senior director after the merger.
Will they promote anyone from the current team this year?
To encourage the growth, development, or occurrence of something.
The city council launched an initiative to promote public transit.
Regular exercise promotes better sleep and lowers stress.
To publicize or advertise a product, service, or event to increase sales or interest.
The author toured several cities to promote his latest novel.
They have been actively promoting the concert on local radio.
How it's used
When this means “raise someone to a higher rank”
- promote an employee
- promote an employee to manager
“promote him to manager.”
The board voted to promote him to executive director.
When this means “encourage something”
- promote healthy habits
“promote it.”
She traveled across the state to promote renewable energy.
Collocations
- promote to manager
- promote economic growth
- promote health and wellness
- promote peace
- promote understanding
- promote a new album
- promote an upcoming event
- promote heavily
Synonyms
- advance
- elevate
- foster
- encourage
- advertise
- publicize
Antonyms
- demote
- hinder
- discourage