launch

/lɔntʃ/

Reviewed on

Also a noun

Meaning

  1. To send a spacecraft, missile, or other projectile into the air or into space.

    • Engineers prepared to launch the weather satellite after several weather delays.

    • Was the rocket launched from the desert facility yesterday?

  2. To introduce a new product, service, or initiative to the public.

    • The software startup plans to launch its mobile app next quarter.

    • They have not launched a new subscription tier since last spring.

  3. To set a boat or ship afloat into the water.

    • We launched the canoe from the gravel beach early this morning.

    • Can visitors launch their own sailboats at this marina?

  4. To start something, often suddenly or with a lot of energy.

    • The defense attorney launched into a fiery closing argument before the jury.

    • The company launched an investigation into the missing files.

How it's used

When this means “send into the air or space”

  • launch the satellite

“launch it.”

Ground control will launch the satellite tomorrow morning.

When this means “begin energetically or suddenly”

  • launch into the explanation

“launch into it.”

She launched into the explanation without missing a beat.

Collocations

  • launch a rocket
  • launch a product
  • launch an investigation
  • launch a campaign
  • launch a boat
  • launch into a tirade
  • launch pad

Synonyms

Antonyms